10/10/2012

Women 3.0: Sandy Carter





Name: Sandy Carter

Short biography: Sandy Carter has a bachelor’s degree in math and computer science from Duke University and an MBA from Harvard. The author of books including The New Language of Business: SOA & Web 2.0 and The New Language of Marketing 2.0: Social Media, Carter is fluent in eight programming languages and a social media expert; she has been with IBM for more than 20 years. Carter is also the mother of two children.1




What they do: Currently, Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism at IBM. In this position, she is “responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.”2 In her own words—as found on her Twitter profile—Carter is also “social media lover.”3

Since starting with the company in 1989, Carter has led IBM to win many awards. She has also held other VP positions with the company, including VP, Software Business Partners and Midmarket, in which she was “responsible for worldwide cross-company sales and marketing for the business partner channel for IBM Software Group,”1 and VP, Service Oriented Architecture, Business Process Management and WebSphere Strategy, Channels and Marketing, “where she drove IBM’s [SOA] marketing efforts.”2

Why they matter: In addition to her duties at IBM, Carter is an award-winning author and highly sought after public speaker, and a huge proponent of the power of social media; she is even referred to as a “social media evangelist.” Carter “was one of the first technology industry executives to recognize the value of social media and how it can be applied to business” and was one of the first women to write a book on social media.4 The self-described “avid-traveler”3 travels the world teaching social media techniques to businesses and universities.4

In 2010, Carter was inducted into the Women in Technology International (WITI) Hall of Fame—A video of her at the 2010 WITI Summit can be found here.

Her other achievements include:


  • Being named one of the “Most Influential Women in Technology” by Fast Company in 2009.1

  • Being named one of CNN’s “10 Most Powerful Women in Technology” in April of 2012.5

  • Holding a patent for “developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.”1

How they got where they are: Carter’s interest in technology is apparent in her degrees and her long career with technological leader IBM, but she has also realized where the (technological) road is heading. Carter has taken the wheel of the social media bus—and seems to be at the very head of the caravan.



References: 1, 2, 3, 4, 5

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